Price & Value Snapshot
- Average Price per Sq.Ft (H1 2025):$ 1,029 | AED 3,779.
- Branded Residence Premium in H1 2025: 40% more expensive than non-branded residences.
- Market Share: 13% of Dubai’s residential sales value, 5.8% of Dubai’s residential transaction volume.
Supply & Construction Activity
Dubai’s pipeline of branded residences is rapidly expanding:
- Under Construction Projects: 90
- Completed Projects: 54
- Under Construction Units: 30,374
- Ready Units: 18,100
- This indicates that 63% of the branded market is still under development, highlighting long-term growth potential.
Branded Residences Buyer Trends & Demand in H1 2025
- 79% of branded residence transactions were off-plan, reflecting demand from international investors seeking: Flexible payment plans, Lower entry prices, Access to new, design-led communities.
- Branded Residences with Hotel Management: Now represent 38% of all branded developments, Increasingly preferred by HNWIs seeking privacy and five-star service.
Branded Hotspots
By Number of Developments
- Downtown Dubai: 21 projects.
- Business Bay: 17 projects.
- Palm Jumeirah: 16 projects.
By Transaction Activity (H1 2025)
| Area | No:of sold units | Total Value (USD) | Total Value (AED) |
| Dubai Marina | 1,320 | $889M | AED 3.3B |
| Downtown Dubai | 773 | $1.55B | AED 5.68B |
Leading Brands
By No. of Developments
| Brand | No:of Developments |
| Address Hotels + Resorts | 15 |
| Vida Hotel & Resorts | 9 |
| Dorchester Collection | 8 |
Record-Breaking Sales
| Project | No. of Beds | Unit Size (Sq.ft) | Sales Price |
| Jumeirah Asora Bay | 6 | 18,182 | $ 44.6M (AED163.8M) |
| Bulgari Lighthouse | 5 | 11,654 | $ 42.4M (AED 155.8M) |
| Bulgari Lighthouse | 5 | 11,656 | $ 39.9M (AED 146.6M) |
New Prime Development
Aman Hotels & Resorts made its long-awaited debut in Dubai’s branded residences market, instantly becoming the most premium branded property, with an average price per square foot of $ 3,593 (AED 13,195). Aman’s launch sets a new bar for luxury, targeting the city’s growing pool of UHNW individuals. “Dubai’s branded residences are no longer a niche – they’ve matured into a globally recognised asset class. This evolution is driven by an accelerating influx of global wealth, a growing demand for lifestyle-integrated living, and the long-term commitment of top-tier developers to design, service, and brand integrity. As these forces converge, Dubai continues to position itself not just as a real estate destination, but as a benchmark for branded living worldwide.”