Dubai’s Branded Residences: The New Frontier of Luxury Travel and Investment

Why Executive Capital is Moving to Branded Residences?

How the collaboration between premium brands and developers is reshaping the global luxury landscape. View the latest Dubai’s Branded Residences Report – H1 2025, here. Business leaders are no longer just traveling to Dubai – they’re investing in it. In the past year, C-suite executives, serial entrepreneurs, and ultra-high-net-worth professionals have become the most active buyers in Dubai’s branded residences sector. These aren’t ordinary properties. They’re real estate assets backed by global brands – offering lifestyle, liquidity, and long-term returns in one strategic move.

• Branded equity drives resale performance: Branded residences in Dubai –  backed by names like Aman, Fairmont, and Dorchester Collection –  command 40% premiums over regular properties and maintain stronger resale values than unbranded peers.
• Residency incentive + capital security: Dubai offers 10-year Golden Visas tied to property investment, in a jurisdiction known for full ownership rights, capital repatriation, and geopolitical neutrality.
• Stronger returns for the investment: Dubai’s branded residences average around $1,029/sq.ft –  well below entry points in cities like London or New York. Executives benefit from strong rental yields and attractive appreciation potential, making it a smart diversification play with global upside.

  Compared to Manhattan or Mayfair, Dubai offers entry at competitive rates, with higher rental yields and lower transaction costs.     Read the full article here.